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According to Süti … What should a creative business gift be like?

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Sütő Mariann formatervező

My name is Marianna Sütő, alias Süti, the designer of Keskeny Printhouse. I have been involved in package design for about 10 years. Over these 10 years I have designed business gifts on countless occasions. The product design is often expected to be

During the design phase it is often demanded that the product should be impressive and attractive. Since people are virtually bombarded by impressions and stimuli, it is essential for ”the message to get throug” in a flash so that the brand would stick in people’s minds.

What should a creative business gift be like in your opinion?

Three things come to my mind instantly.

  • The first is that it should be eye-catching and memorable — because first impressions matter a lot.
  • Second, it should offer some creative extra so that it would stick in people’s minds more easily.
  • Third, it should reflect quality and also have an aesthetic appeal because then those receiving the gifts will hold on to them in the long run.

 

Below I have collected a few items that are either unique, or simple enough to make excellent business gifts.

  1. Advent box
  2. Christmas candy shaped box
  3. Small broadside matchbox-type box
  4. Pop-up booklet or greeting card
  5. Roof shaped box
  6. Pillow box
  7. Octogonal box
  8. Tea light holder
  9. Pull-out greeting card
  10. Advent greeting card

1. Advent card

adventi dobot

Ez a konstrukció creative item with a simple design. There are 24 small boxes within a big broadside box with lift-off lid. The box can be rendered even more unique by special surface treatment or by choosing an exclusive raw material. We can make the product even more fascinating by printing the small boxes in different colours. There is a strut fastened to the back of the big box, so the box can stand on its own. This product can be a spectacular and fun item on any desk.

2. Christmas candy shaped box

The exterior of the box can feature graphics according to the brand. The interior of the box may be stuffed with hay or filled with goodies. The shape of this product makes it a fun gift!

3. Small broadside matchbox-type box

The elegance of this product comes from its broadside design and pull-out function. It can be decorated with a bow, a ribbon or any other item. Yes, it is suitable for hiding many kinds of surprises.

 

4. Pop-up booklet or greeting card

 

business gift2

business gift12

Pop-up is a very popular technique. Here, we may think of children’s books. However, it could be an excellent choice for business gifts as well. It is possible to set off a particular letter or shape from the plane, which produces a 3D effect. It can be a great idea to bring into relief the initials of the business or create a figure… It is just a matter of imagination. Some examples: postcards, boxes, greeting cards, etc. A more modest creative gift idea!

5. Roof shaped box

 

8

A wide range of presents can be put in the box. Its dimensions allow us to place a wide range of confectioneries and giftware in it. It is suitable for presenting various charming handcrafted items, scarves, gloves and many more. A satin ribbon can be passed through the slot at the top of the box, which can add glamour to the package.

6. “Pillow” box

 

Pillow box

This is another popular shape! It is simple, yet unique. Its advantages include a short lead time and a favourable price.

7. Octogonal box

octogonal box

It is characterized by an exclusive appearance: when the lid is lifted off, the lower part of the box projects itself into a tray with an unconventional design. It can be used for packaging sweets, biscuits and small creative products.

8. Tea light holder

 

tea light holder

This gift item can also be used in everyday life. A tea light can be place in its middle. Any type of die cutting can be applied on the paper, letting the light shine through the holes, which creates a warm atmosphere for your partners. Some examples for die cutting shapes: star, moon, window.

9. Pull-out greeting card

 

pull-out greeting card

pull-out greeting card

A pull-out greeting card can also be a creative gift. Featuring tasteful graphics and printed on a creative paper, it can be a truly exquisite gift for your partners.

10. Advent greeting card

 

adventi képeslap

Similarly to advent calendars, advent greeting cards also contain 24 little flaps. By lifting the flaps, short messages and good wishes become visible. Greeting cards can be made particularly unique by using special surface treatment and selecting exclusive materials.

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