It’s a long-standing truth in marketing that the power of storytelling should never be underestimated. This principle holds just as true in the printing industry. Even though we take pride in our work, technical details such as producing something on a B1 press with 8 werks, 4+4 colors, might not resonate with an audience unfamiliar with industry jargon. Instead, the story behind the creation of a packaging material—or in this case, a bookazine—can be far
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Sales Promotion for Product Packaging and Marketing Brochures: Cold Foil is Nearly Unbeatable! Brand owners and marketers are always seeking innovative ways to make their products stand out from the competition. Whether it’s product packaging for pharmaceuticals or chocolates, conference materials, brochures, or book covers, the aim is to create something more beautiful, eye-catching, and exclusive than competitors. Achieving this without overspending is a bonus – and that’s where cold foil technology
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How to make the packaging of our product even more special? Using 3D spot UV varnish and hot foil stamping provides a wonderful opportunity to make packaging even more special and unique. With the well-chosen design, the process can be used on the packaging of a variety of products, whether you want to varnish or hot stamp a smaller element or a pattern over a larger area. Below are some of the opportunities which
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