Brand Council is an independent organization established in Great Britain in 1995. Today it is active in almost 90 countries worldwide. Initiated in Hungary in 2004, the international Superbrands program reached its tenth edition in 2014, with the objective to award only the most distinguished business brands.
In 2014, the Business Superbrands Committee used the Bisnode Risk Rating, created by the Bisnode Group, and the yearly income figures to examine and filter almost 4,000 companies. Based on these results as well as recommendations by industry associations and professional organizations, the Committee performed a selection of the superior business brands. Besides the official sources such as the NTCA or the trade registry, the Bisnode Rating contains such financial information as well as balance sheets, profit and loss statement, trends, payment discipline, demographics, activities, size and the identity of the owners.
In all cases, the Superbrands trademark is an indicator of the quality and a communication tool for raising awareness and confirming decisions. It is acknowledged not only by the marketing and communication industry, but by the larger public as well.