Innovation, design, and sustainability took center stage at the 2025 Paris Packaging Week, where the latest trends and technological advancements in the packaging industry were in the spotlight. With a brand-new venue and a more refined structure, the event welcomed visitors with an enhanced experience.   As per our tradition, we participated in the event to showcase our latest products, build valuable connections, and gain firsthand insights into the evolving industry landscape. But what new innovations did we encounter? What trends are shaping the future of packaging? And what key takeaways did we bring back? Read on to explore the highlights of Paris Packaging Week with us! We asked our most pressing questions to Ágnes Formeszter, Head of Regional Sales. Paris is a city of luxury and grandeur. Did this reflect in this year’s Packaging Week?  The event moved to a larger venue this year, and I believe the main idea behind this decision was to attract a new wave of visitors. If the same exhibitors attend year after year, some may start wondering if it’s worth coming, thinking they’ve already seen everything in previous editions. Moving to a bigger hall allowed new exhibitors to join, and this year’s event was much more segmented, making the exhibition even more engaging for visitors. What kind of segmentation did you notice?  There was a clear distinction between different sections. The beauty segment stood out, occupying about two-thirds of the exhibition space, showcasing packaging manufacturers catering to the cosmetics and beauty industry. Beyond that, there was a beverage section, an aerosol section, and, of course, a packaging and box manufacturing section where we exhibited. The overall execution of the event was truly high-end—the marketing was excellent, the communication was on point, and to answer your first question, the atmosphere undoubtedly exuded luxury. Which products and innovations were in focus for us this year?   Similar to last year, Keskeny Printing focused on collapsible rigid boxes—our flat-packable premium boxes. Another major highlight was our 2024 innovation: our fully automated production of paper bags with Japanese bottom, alongside our standard-bottom bags. While we’ve been producing paper bags for a while, the demand for Japanese bottom bags has been growing, especially in the luxury sector. We invested in this development last year, making it the perfect time to showcase it at our booth. As an exhibitor, how would you describe the event’s traffic, quality, and visitor composition?   Compared to last year, we had about half as many visitors at our booth, which was initially surprising. However, we received far more relevant inquiries than before. Although the overall footfall decreased, the quality of engagements significantly improved. I believe this was due to the way the organizers structured the exhibition. The layout was color-coded—each segment had a designated color, guiding visitors effectively. For example, the cosmetics section was marked in pink, with pink carpets and decorations reinforcing the theme. Our section, dedicated to box manufacturing, was assigned purple, and the design elements reflected this. This setup helped

It’s a long-standing truth in marketing that the power of storytelling should never be underestimated. This principle holds just as true in the printing industry. Even though we take pride in our work, technical details such as producing something on a B1 press with 8 werks, 4+4 colors, might not resonate with an audience unfamiliar with industry jargon. Instead, the story behind the creation of a packaging material—or in this case, a bookazine—can be far more engaging.   Fortunately, Válasz Online Publishing Ltd. and Szabolcs Vörös, the author-editor of 1000 Days – The War of East and West, were exceptional partners in this endeavor. On 5th December, Keskeny Printing House had the privilege of participating in the book launch. The publication – a project, that entered production just two weeks before the event – provides a compelling glimpse into the realities of war. Ahead of the launch, we had the opportunity to speak with Szabolcs Vörös, an experienced foreign policy journalist, about the publication, his time in Ukraine, and the challenges of his profession.    Book Launch at Zsiráf Tranzit, Buda. From left to right: foreign policy journalist Szabolcs Vörös, journalist Bálint Ablonczy, historian András Rácz  In several cycles, you spent more than 100 days in Ukraine since the outbreak of the war. Why did you decide to go to the front? How do you recall the organization of the first trip and the public mood at that time?  I’ve been travelling to Ukraine since 2014, albeit not with the current intensity. Over time, I built a basic network of contacts that became invaluable in February 2022. With that foundation, I felt it was my duty to act. Fortunately, the environment at Válasz has been supportive of this decision from the start. When planning the first trip, all I knew was that I needed to get to the border. I chose the Slovak-Ukrainian border, where many refugees were crossing, as I wanted to speak with them and document their experiences. Additionally, I had previously reported on a border village in the area and was able to contact the local priest, who was leading relief efforts. This gave me immediate access to places that might have otherwise been difficult to enter. From there, the journey progressed—Kiev and the front line came later.   How do we imagine life near the front line versus areas farther away? How well do public services work?  Far from the front line, life feels largely normal, apart from a few visible reminders of war. In Kiev, for instance, you wouldn’t notice a war unless there’s an air raid or a recently erected monument. But as you approach the front, the atmosphere changes drastically. Even 40-50 kilometers away, the sound of war becomes unmistakable. Closer to the front line, desolation sets in: bombed-out villages, abandoned homes, and a pervasive sense of despair. The devastation is a stark and haunting experience.  What motivated you to write this book, and how did you compile nearly 200 pages of material? What message

The importance of Braille is increasingly coming to the forefront today, as it plays a vital role for visually impaired and blind individuals in navigating their everyday lives independently. This is particularly crucial for those with life-threatening food allergies or individuals taking medication for conditions like high blood pressure. While you’re reading this blog, take a moment to imagine what it would be like if your world suddenly went dark. Never again seeing the faces of your loved ones, knowing where you’re stepping, dialing a number, choosing the right detergent for your laundry, or seasoning your meal might suddenly become impossible. You would also lose the ability to reread your favorite book or rewatch your beloved movies. Furthermore, you might not even recognize the medication in your hand before taking it. These are just a few of the everyday realities that sighted individuals often take for granted, but for someone experiencing severe vision loss or blindness, such circumstances can quickly become life-threatening. This could happen through accidental medication swaps or overdoses, or, for example, when a blind individual with a nut allergy consumes a snack containing nuts. This is where Braille steps in – a tactile six-dot alphabet that, along with Braille notations for music, computer symbols, math, chess, and more, helps make life safer and easier for visually impaired people. What is Braille and How Did It Originate? Braille, in its original form, was developed in 1821 by Louis Braille, enabling both those born blind and individuals who lost their sight later in life to read, communicate, and live more independently and securely. Braille’s system is based on combinations of six dots, which can represent any letter, number, or special character. This system quickly spread globally and has become one of the most essential tools of communication for the blind. Over the centuries, Braille has undergone significant advancements and adaptations. National language variations have emerged, and today, Braille technology is available on smartphones and computers, enabling visually impaired individuals to use digital devices more effectively. How Does Braille Help Visually Impaired Consumers? Braille offers numerous advantages for visually impaired individuals. First, it enhances their independence, enabling them to identify products without assistance. It also improves safety, which is especially critical for medications, as Braille ensures that users know precisely which product they are consuming. In addition, Braille contributes to time-saving and convenience, allowing users to access vital information more easily and quickly without relying on others. Ultimately, Braille on packaging significantly improves equality of opportunity for visually impaired consumers. A Forward-Thinking Brand Focuses on Visually Impaired Consumers’ Challenges Everyday shopping presents numerous challenges for blind and visually impaired individuals. Packaging text is often small, colorful, or designed in ways that are difficult to read or impossible to detect through touch. As a result, these individuals often rely on others for assistance when shopping, and at home, there’s a risk of accidentally consuming the wrong medication or allergenic food. Misidentifying medication or consuming a food item containing an allergenic ingredient,

We are proud to announce that Keskeny Packaging & Printing has won two more WorldStar Awards in 2024! This prestigious honor was bestowed by the World Packaging Organization (WPO) for two of our products that excelled in creativity, innovation, and sustainability, while maintaining an undeniable elegance and spectacular design. Under the spotlight are: the Dantoni gift set box and the Keskeny’s collapsible box with drawer. Before we dive into the details of these award-winning products, let’s take a moment to appreciate the international significance of this achievement. Since 1970, the World Packaging Organization (WPO) has awarded the WorldStar Prize to companies whose products have already won national packaging competitions in their home countries. For example, in Hungary, products that triumph in the Hungaropack competition are eligible for the WorldStar competition. This award has become one of the most, if not the most prestigious international packaging honors. Each year the competition grows, with over 300 entries from 36 countries selected as winners. This makes our WorldStar Awards even more special, and we couldn’t be prouder of this recognition.   Dantoni Gift Set Box: A Pleasure to Give and Receive      Our most enjoyable projects are those where we can see the entire process, from concept to finished product. Such was the case with the Dantoni gift box project which is inspired by a similar packaging solution our client encountered during a trip abroad. With the help of our design team and the client’s input, we developed a winning design that was divided into two parts.   The top section is designed to hold a bottle of fine wine, secured with a magnetic closure. To ensure the bottle stays safely in place during transport and minimize the risk of breakage, we incorporated to a rigid case an folded carton inlay system. Keeping the environmental footprint in mind two additional pieces were added for the possibility of using the same packaging for different sized bottles. Below the upper part is a drawer filled with a selection of delicious bonbons orderly separated by a structure made of the same folding carton material.   Of course, as a gift set, we had to focus of the box’s exterior as well. The offset printed and matte laminated surface is embellished with spot UV varnish and golden hot-foil stamping. All in all, as the treats inside the Dantoni gift set box is a good combination of elegance and uniqueness – proudly gifted, happily received.   Collapsible Box with Drawer: Luxury Appearance Meets Sustainability        One of the key advantages of our collapsible drawer box is its ability to store different sized products in an aesthetically pleasing manner. Whether for a luxurious shoe, parfume or bag, the rigid case ensures not only safe storage but also a truly upscale look.   Our clients benefit from the ability to customize the box’s appearance to match their brands design, ensuring their brand is recognizable and memorable at first glance. The design process was all about

Sales Promotion for Product Packaging and Marketing Brochures: Cold Foil is Nearly Unbeatable!      Brand owners and marketers are always seeking innovative ways to make their products stand out from the competition. Whether it’s product packaging for pharmaceuticals or chocolates, conference materials, brochures, or book covers, the aim is to create something more beautiful, eye-catching, and exclusive than competitors. Achieving this without overspending is a bonus – and that’s where cold foil technology comes into play. Though cold foil is not a new surface treatment technique, the market is just beginning to appreciate its potential. This technology can create a metallized surface similar to hot foil stamping, but with significant advantages: it’s easier, faster, more cost-effective, and more versatile. Cold Foil Technology: Elegant Metallized Finishes Made Simple One of the biggest advantages of cold foil is its ease of use. No special skills or software are required to create the artwork – it can be designed with standard graphic design software. All that’s needed is to include the graphic elements intended for cold foiling as a fifth color in the print file. Unlike hot foil stamping, cold foil can be applied to larger graphic areas as well as smaller details. The process begins by applying glue to the paper, followed by pressing the foil onto the sheet. The foil can then be overprinted with ink to create a shiny, metallic effect. The color and saturation of the ink can further enhance this effect, allowing for either sleek, sophisticated designs or playful, bold ones. Benefits of Cold Foil Technology It’s often said that it’s what’s inside that counts, but when it comes to packaging, marketing brochures and covers, first impressions are critical. A study by the Foil & Specialty Effects Association (FSEA) found that packaging with a metallic finish attracts and retains customer attention 2.5 times faster than plain packaging. Cold foil technology offers a cost-effective way to achieve this, even for small print runs. Versatile Cold foil can be used on a wide variety of publications. It’s not limited to small graphics or thin lines, this technology works just as well on larger backgrounds and graphic elements. Additionally, cold foil allows for a broader color palette than hot foil stamping, enabling playful, bright designs while maintaining a luxurious appearance. Cost-Effective & Fast Most cold foil projects are printed inline, and since there’s no need to create clichés, the process is both cost-effective and faster than hot foil stamping. This results in excellent value for money, with quicker turnaround times even for smaller print runs. By eliminating the need for second-pass printing and cliché production, unless additional surface treatments are required, you save both time and money while still achieving a premium, high-impact result. Variety of Applications Cold foil has virtually unlimited applications, from decorative boxes and brochure covers to marketing materials that require a premium look. It’s an excellent choice for any print project that could benefit from a touch of metallic sparkle. Whether it’s invitations, business cards,