We are proud to announce that Keskeny Packaging & Printing has won two more WorldStar Awards in 2024! This prestigious honor was bestowed by the World Packaging Organization (WPO) for two of our products that excelled in creativity, innovation, and sustainability, while maintaining an undeniable elegance and spectacular design. Under the spotlight are: the Dantoni gift set box and the Keskeny’s collapsible box with drawer. Before we dive into the details of these award-winning products, let’s take a moment to appreciate the international significance of this achievement. Since 1970, the World Packaging Organization (WPO) has awarded the WorldStar Prize to companies whose products have already won national packaging competitions in their home countries. For example, in Hungary, products that triumph in the Hungaropack competition are eligible for the WorldStar competition. This award has become one of the most, if not the most prestigious international packaging honors. Each year the competition grows, with over 300 entries from 36 countries selected as winners. This makes our WorldStar Awards even more special, and we couldn’t be prouder of this recognition.   Dantoni Gift Set Box: A Pleasure to Give and Receive      Our most enjoyable projects are those where we can see the entire process, from concept to finished product. Such was the case with the Dantoni gift box project which is inspired by a similar packaging solution our client encountered during a trip abroad. With the help of our design team and the client’s input, we developed a winning design that was divided into two parts.   The top section is designed to hold a bottle of fine wine, secured with a magnetic closure. To ensure the bottle stays safely in place during transport and minimize the risk of breakage, we incorporated to a rigid case an folded carton inlay system. Keeping the environmental footprint in mind two additional pieces were added for the possibility of using the same packaging for different sized bottles. Below the upper part is a drawer filled with a selection of delicious bonbons orderly separated by a structure made of the same folding carton material.   Of course, as a gift set, we had to focus of the box’s exterior as well. The offset printed and matte laminated surface is embellished with spot UV varnish and golden hot-foil stamping. All in all, as the treats inside the Dantoni gift set box is a good combination of elegance and uniqueness – proudly gifted, happily received.   Collapsible Box with Drawer: Luxury Appearance Meets Sustainability        One of the key advantages of our collapsible drawer box is its ability to store different sized products in an aesthetically pleasing manner. Whether for a luxurious shoe, parfume or bag, the rigid case ensures not only safe storage but also a truly upscale look.   Our clients benefit from the ability to customize the box’s appearance to match their brands design, ensuring their brand is recognizable and memorable at first glance. The design process was all about

Sales Promotion for Product Packaging and Marketing Brochures: Cold Foil is Nearly Unbeatable!      Brand owners and marketers are always seeking innovative ways to make their products stand out from the competition. Whether it’s product packaging for pharmaceuticals or chocolates, conference materials, brochures, or book covers, the aim is to create something more beautiful, eye-catching, and exclusive than competitors. Achieving this without overspending is a bonus – and that’s where cold foil technology comes into play. Though cold foil is not a new surface treatment technique, the market is just beginning to appreciate its potential. This technology can create a metallized surface similar to hot foil stamping, but with significant advantages: it’s easier, faster, more cost-effective, and more versatile. Cold Foil Technology: Elegant Metallized Finishes Made Simple One of the biggest advantages of cold foil is its ease of use. No special skills or software are required to create the artwork – it can be designed with standard graphic design software. All that’s needed is to include the graphic elements intended for cold foiling as a fifth color in the print file. Unlike hot foil stamping, cold foil can be applied to larger graphic areas as well as smaller details. The process begins by applying glue to the paper, followed by pressing the foil onto the sheet. The foil can then be overprinted with ink to create a shiny, metallic effect. The color and saturation of the ink can further enhance this effect, allowing for either sleek, sophisticated designs or playful, bold ones. Benefits of Cold Foil Technology It’s often said that it’s what’s inside that counts, but when it comes to packaging, marketing brochures and covers, first impressions are critical. A study by the Foil & Specialty Effects Association (FSEA) found that packaging with a metallic finish attracts and retains customer attention 2.5 times faster than plain packaging. Cold foil technology offers a cost-effective way to achieve this, even for small print runs. Versatile Cold foil can be used on a wide variety of publications. It’s not limited to small graphics or thin lines, this technology works just as well on larger backgrounds and graphic elements. Additionally, cold foil allows for a broader color palette than hot foil stamping, enabling playful, bright designs while maintaining a luxurious appearance. Cost-Effective & Fast Most cold foil projects are printed inline, and since there’s no need to create clichés, the process is both cost-effective and faster than hot foil stamping. This results in excellent value for money, with quicker turnaround times even for smaller print runs. By eliminating the need for second-pass printing and cliché production, unless additional surface treatments are required, you save both time and money while still achieving a premium, high-impact result. Variety of Applications Cold foil has virtually unlimited applications, from decorative boxes and brochure covers to marketing materials that require a premium look. It’s an excellent choice for any print project that could benefit from a touch of metallic sparkle. Whether it’s invitations, business cards,

Keskeny Packaging and Printing has been partaking in one of the largest packaging exhibitions in Milan for years: the Packaging Première and PCD exhibition, which houses innovative luxury and cosmetics packaging, the newest technologies and the future’s trends. During the 3 days exhibition Mr. János Csiernyik, team leader of Export Sales represented us. Now we ask them about their experiences and impressions.   You have been acting as a representative for us for years. How was this event different from previous ones? I believe that this year was one of our strongest for the Packaging Première. Our booth was outstanding in both size and look, and we had a wide range of products to exhibit. We included cosmetics and chocolate gift boxes along with packaging for food and beverages as well as our special collapsible box collection. In summary, our products, our booth design and the well-placed screens made a very good impression on our visitors. Did you experience any changes in the visitors this year? I did not see a significant change in the visitors. This was the third time we exhibited, and I can say with confidence that we’ve made our mark in the European market. Most of the visitors already knew us, and most of them came to us with the knowledge of what we produce and what we are capable of. A large part of our visitors came to us with specific intention and their goal was to strengthen our partnerships. Which products and services were highlighted this year? We promoted two kinds of main product categories: folding carton boxes and rigid packaging. In the rigid category, we focused on the traditional top and bottom boxes, boxes with magnetic closures, and we highlighted our collapsible rigid box collection. We can proudly say that we are unique in Europe with our fully automated collapsible rigid box production, as opposed to Asia where these are made manually. This means we have a strategic advantage over them. Our other product category in focus was our folding carton boxes, which can be creatively used for cosmetics, food and beverages amongst others. These products were also well received by our visitors. Our most significant strength in services is the fact that every production process – both fully-automated and step-by-step – happen under the same roof. What was the feedback from our visitors? The reactions were overwhelmingly positive. The general trend is that the largest brands are trying to distance themselves from Asian production and their aim is to find European solutions which is the reason they were interested in our packaging. Due to this the demand for our collapsible box collection were significant, as these products are largely procured from Asia. The clear feedback from our partners was that there is a need for our solutions and the world is interested in our products and services. Everyone was impressed by out imposing and aesthetically pleasing booth, it made a good impression on our visitors and it inspired confidence in us. For

   The size and weight of the product determine the type and thickness of the basic material. In the case of products with larger size and weight, we have to think about using corrugated cardboard or rigid bookbinding board in order to make a firm packaging. For beverage packaging, for example, there is a solution where we design a cardboard box, but to secure the bottle, we make a liner from corrugated cardboard, which protects the product and at the same time stiffens the cardboard box. In terms of designs, the shape and the dimensions may influence the concept. For example, for objects with a large basic area but very low height, decorative packaging will not be aesthetically pleasing if the height of the box is adjusted to the size of the product. By using box fillings, we can achieve a harmonious appearance for the box. In the case of cardboard materials, design options are very diverse, since these papers are easy to shape and there is no real need to make compromises when it comes to surface finishing. When using corrugated cardboard or rigid bookbinding board, the thickness of basic materials limits the shapes that can be created, but visually the end result may be much more exclusive compared to cardboard boxes. If a product packaging is designed for the long term, we can also think about choosing a design that can be renewed and updated in detail without changing the usual form. In the case of packaging bonbons or any other product the parameters of which (flavour, colour, etc.) may change, the best solution is a cover designed for the box which shows all information about the product to be placed in the box. It is easy to replace the cover and place new graphics on it, but the basic box does not change. A non-printed cardboard cover may also fulfil a protective function if, for example, we make an elegant gift box from corrugated cardboard or bookbinding board and we do not want it to be damaged or tainted during storage and transport. During the designing of the box, we must strive for the harmony of the basic material, the product and the design, which is not always easy, because many factors may influence the original concept, but – fortunately – a wide selection of shapes, materials and surface finishes helps to achieve the best solution. A doboz konstrukciókról bővebben honlapunkon is olvashatnak.   Folytatjuk. A következő rész témája: Mit is jelent? Szakszavak a doboz gyártásban. Az első részt és a hozzá tartozó videót ide kattintva tudja megtekinteni. If you have any questions regarding the second topic, please send an email to marketing@keskeny.hu.

Product packaging is a marketing tool: it conveys information about the producer and also advertises the company, therefore, it is of utmost importance to take this into account when choosing a design. A creative and aesthetic box can strengthen the brand name. The first factors that determine the appearance are the size, the shape and the weight of the product. The packaging of a – let’s say – fragile glass drinkware is different from that of a wallet or a piece of clothing, since the latter two do not require extra protection. Size and weight become important factors when determining the basic material. Before designing, the following aspects are worth considering:      1. Who is the target group? Who is the product intended for? The shape and appearance of the box may help attract the target group. The colours and design elements can grab the attention of the preferred age group. (For example, in case of products intended for children, the box can take the shape of a car, house or some other special form). 2. What is the price category of the product which can be emphasised with the packaging? In the case of valuable products, the packaging should be stylish and unique in order for the customer to feel value for money. (For example, a branded watch should preferably come in a gift box with rigid walls, which emphasises elegance and uniqueness.) 3. Where will the product be sold? Will it be sent by mail? In case of brick-and-mortar store sales, it is less important, but if sales are executed through a parcel delivery service, great emphasis must be placed on the design and material of the box. Depending on the product, the packaging may in itself be firm and mailable, or we can create a simple mailing box for the product box thereby protecting it from possible damage during shipping. 4. Is the product fragile or delicate? When the product is fragile, we have to design lining for the box, which prevents it from moving and provides protection against shocks.Choosing the right material here plays a very important role in avoiding damages and breakage. 5. Is it important to show the product through the packaging? Window display boxes may be essential if we talk about products made of aesthetically appealing or special materials. Through the window, the customer can see the material of the product and make sure of its quality. The box may be ordered with a smaller window through which the customer may touch the product but cannot take it out, or it may be ordered with a big window, in which case we have to protect the product by using a window film. 6. Do you want to highlight the product among similar products of the category? Surface finishing (varnishing, hot foil printing, embossing, etc… these will be presented in detail in the series) helps make the packaging of the product unique and special, which makes it stand out from similar product