It’s a long-standing truth in marketing that the power of storytelling should never be underestimated. This principle holds just as true in the printing industry. Even though we take pride in our work, technical details such as producing something on a B1 press with 8 werks, 4+4 colors, might not resonate with an audience unfamiliar with industry jargon. Instead, the story behind the creation of a packaging material—or in this case, a bookazine—can be far
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The importance of Braille is increasingly coming to the forefront today, as it plays a vital role for visually impaired and blind individuals in navigating their everyday lives independently. This is particularly crucial for those with life-threatening food allergies or individuals taking medication for conditions like high blood pressure. While you’re reading this blog, take a moment to imagine what it would be like if your world suddenly went dark. Never again seeing the faces
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We are proud to announce that Keskeny Packaging & Printing has won two more WorldStar Awards in 2024! This prestigious honor was bestowed by the World Packaging Organization (WPO) for two of our products that excelled in creativity, innovation, and sustainability, while maintaining an undeniable elegance and spectacular design. Under the spotlight are: the Dantoni gift set box and the Keskeny’s collapsible box with drawer. Before we dive into the details of these award-winning products,
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Sales Promotion for Product Packaging and Marketing Brochures: Cold Foil is Nearly Unbeatable! Brand owners and marketers are always seeking innovative ways to make their products stand out from the competition. Whether it’s product packaging for pharmaceuticals or chocolates, conference materials, brochures, or book covers, the aim is to create something more beautiful, eye-catching, and exclusive than competitors. Achieving this without overspending is a bonus – and that’s where cold foil technology
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Keskeny Packaging and Printing has been partaking in one of the largest packaging exhibitions in Milan for years: the Packaging Première and PCD exhibition, which houses innovative luxury and cosmetics packaging, the newest technologies and the future’s trends. During the 3 days exhibition Mr. János Csiernyik, team leader of Export Sales represented us. Now we ask them about their experiences and impressions. You have been acting as a representative for us for years. How
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The size and weight of the product determine the type and thickness of the basic material. In the case of products with larger size and weight, we have to think about using corrugated cardboard or rigid bookbinding board in order to make a firm packaging. For beverage packaging, for example, there is a solution where we design a cardboard box, but to secure the bottle, we make a liner from corrugated cardboard, which
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Product packaging is a marketing tool: it conveys information about the producer and also advertises the company, therefore, it is of utmost importance to take this into account when choosing a design. A creative and aesthetic box can strengthen the brand name. The first factors that determine the appearance are the size, the shape and the weight of the product. The packaging of a – let’s say – fragile glass drinkware is different from that
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Do you want your product to reflect your environmentally conscious thinking? Choose our certified products from a responsible forest management! An independent non-profit organization created by the FSC Forest Stewardship Council, which would require strict rules to obtain privileges to use the FSC trademark. Companies that use wood-based products can obtain a certificate called the FSC Chain of Custody to verify the traceability of the origin of the wood. An organization certified with
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The newest printing press of Keskeny Printing could make your most creative and innovative ideas become true. We would like to introduce you some solutions which we would complete with the help of our Heidelberg Speedmaster XL106-7+LYY1+LXUV/VINFOIL machine. Glossy surfaces and creative varnishes The glossy green surface with a metallic effect is made by the colors printed on the silver-foiled material and the flowers are made of a sealing white colour will
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Forget everything you have ever thought about offset printing! Discover the latest printing press from Keskeny Printing House, which opens up new perspectives in surface finishing. A Heidelberg Speedmaster XL106-7+LYY1+LXUV/VINFOIL is like a brush in the hands of a painter. We just have to dream what we want on the “canvas”. Unique technology in Europe. Heidelberg has created a printing press specifically for Keskeny Printing House, which is unique in Europe and, thanks to
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